I had the opportunity to create a new brand for the popular long–running program, American Idol. The mark, created in Adobe Illustrator, is a long, slanted "A" that rises to represent the contestant's rise to stardom. A high, green square added to its right represents the tittle of the "I". I chose bright colors to give the mark a young popstar feel.
I used Adobe XD to designed a task–oriented app for contestants to sign up, create a profile, upload sample videos of themselves showcasing their own talent. They are also able to pick an audition location where they will travel to for audition day. Once on location, they will receive an audition number.
In addition to the brand, and the app, I used Adobe Dimension to create the show's live audition space, where contestants will sing before the three celebrity judges.
