This ad was created by photographing a single Dot's pretzel in a Minnesota snowbank in January. It is sporting a Santa hat from a child's Lego set. Dot's Pretzels are all about the seasoning, so this holiday ad with word–play was created to showcase that delicious point of sale.
This ad won a silver award at the American Advertising Federation of Central Minnesota. The image was processed in Photoshop, and the text was crafted in InDesign. The colors red and green are used in the text to give it that Christmassy flavor.
The popular Dot's Pretzels are a favorite family snack created in Dot's home kitchen. As a family–owned business in North Dakota, Dot's Pretzels aims to grow their brand to make it possible for anyone to enjoy the delicious taste of their pretzels.